Design should be iterative
and heuristic. Evolutionary.
"Darwin was right. Evolution is a fundamental force of nature, and
Godin demonstrates how this force can be unleashed in any organization.
The first step is to eliminate the anti-change reflex that's genetically
coded into all of us. Once a company learns to "zoom" (embrace
change without pain), it is much more likely to evolve. And a company
that evolves can become ever more profitable." Zoometry.com
>> – The official site of Seth Godin. Another related
Cows – You're either remarkable or invisible!
Geoffrey Miller, an evolutionary psychologist at the University of New
Mexico, said the flat-panel iMac, for example, triggers a fostering response
because it resembles an infant.
Baby iMac.doc MS Word Doc
Hovey pieced together a first crude prototype within days of his meeting
with Jobs. As he later recalled, “The first place I went was to
Walgreens, and I bought all the roll-on deodorants I could find on the
shelves. They had these plastic balls in them that roll around. Then I
went over to the housewares area and bought some butter dishes The
Making of The Mouse – from Invention and Technology Magazine.
Love your experiments (as you would an ugly child). Joy is the engine
of growth. Exploit the liberty in casting your work as beautiful experiments,
iterations, attempts, trials, and errors. Take the long view and allow
yourself the fun of failure every day.
for Growth: Bruce Mau Design - Toronto