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insights Branding Brands are precious assets, that when carefully managed, can generate substantial value for their owners. Branding is a long term strategy—one that is sustainable and builds brand equity over time, ultimately creating brand loyalty. Design Design is a process. It should be evolutionary— iterative and heuuristic. In Design School, they taught us to own our designs. But often design is a team process and the design gets shaped by the team. Deal with it. Designology is the study of design. An ecosystem; an ocean of creative
things swimming around. Some we recognize and are pretty to look at. Others are transparent
bizarre creatures from the abyss. We look at them. Sometimes they look
back. Some are colorful and awesome, others are boring, and some intriguingly
ambiguous. Sometimes we catch and study them, other times we envision
a wholly unique fish and then try to make one—better. Does the fish
evolve according to its environment or out of self-preservation?
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why branding?
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Copyright ©200X David Weisman |